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Point-of-sale and selling points: How to market a debut novel

Point-of-sale and selling points: How to market a debut novel

by Virginia Lloyd | Jun 9, 2012 | Blog, Client book news and links, Publishing

Allen & Unwin guru Jane Palfreyman sent me this photo of the Big W point-of-sale-display (POSD) for my client Fiona Higgins’ debut novel The Mothers’ Group. The POSD began as part of a Mothers’ Day push for the book, published in late March, and...
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